An Introduction For Web Advertisements / Internet Marketing

Online advertising is accomplished through online facilities that render different types of advertising choices to choose from. For Web advertising, an ad is almost always a banner , a graphic image or set of animated images (in a file called an animated GIF ) of a designated pixelsize and byte size limit. An ad or set of ads for a campaign is often referred to as "the creative." Banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media .                                                                            # Banner : A banner is an advertisement in the form of a graphic image that typically runs across a Web page or is positioned in a margin or other space reserved for ads. Banner ads are usually Graphics Interchange Format ( GIF ) images. In addition to adhering to size, many Web sites limit the size of the file to a certain number of bytes so that the file will display quickly. Most ads areanimated GIF s since animation has been shown to attract a larger percentage of user clicks. The most common larger banner ad is 468 pixel s wide by 60 pixels high. Smaller sizes include 125 by 125 and 120 by 90 pixels. These and other banner sizes have been established as standard sizes by the Internet Advertising Bureau.                                                                  # Beyond the banner : This is the idea that, in addition to banner ads, there are other ways to use the Internet to communicate a marketing message. These include sponsoring a Web site or a particular feature on it; advertising in e-mail newsletters; co-branding with another company and its Web site; contest promotion; and, in general, finding new ways to engage and interact with the desired audience. "Beyond the banner" approaches can also include the interstitial and streaming video infomercial . The banner itself can be transformed into a small rich media event. Now, let's take a look at them closely (about basic procedures used in Internet Web Marketing / Advertisements:                                                                                               ------------------------------------------------------------------------------------                                                                                                                          1. Banner AD:
Normally, banner ADs are placed on top of web pages with hyperlinks to the sites that own these advertisements. Banner Ads generates good marketing effect and they are good for high concentration, branding and product image campaign as well as online sales promotions.                                                                                                                                                                                                                            2. Button AD:
Logo ADs show company logo for surfers to click and get connected to that very business that publish the Logo ADs for the expected advertising effect.                                                                                                                                                                                                                                                                                                   3.Contextual AD:
This is a pretty simple but hugely effective advertising method. According to study, surfers focus their attention upon words first and words with solid meanings will be even more attractive to viewers. Concisely edited phrases will certainly attract enough attention from surfers to their final destination site. 
                                                                                                                                          4.Sponsored AD:
Advertisers bid for their keywords and place them into sponsored AD that are linked to their websites for optimum advertising effect. 

 5.Dynamic Rotation AD:
The so-called dynamic rotation AD rotates dynamically that generate different advert after each web page refresh (download). Rotation may happen in the whole site or in each individual url and can be searched for by related keyword. 

 6.Hardwired AD:
Hardwired AD goes opposite against dynamic rotation AD, that stay in the same place no matter how many times you refresh the web pages. 

 7.Pop-up AD:
Pop-ups throw out advertising contents right in front of surfers' eye balls and are quiet annoy-some in many ways. There are however software kills pop-ups instantly.

 8.Floating AD:
These ADs are quiet eye catching and your sight follows them simultaneously. They are good for product promotion and active propaganda campaign. 

 9. Off-Line AD:
These are downloadable advertisement normally in the form of flashes and video clips. They can give great impressions to viewers. 

 10.Push AD:
Website may download updated contents and data to individual computers. Push AD may go together with electronic newspapers, that carry advertising content for maximum marketing effect. 

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